×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Saatchi absorbs London agency K advertising

Published on .

LONDON -- Saatchi & Saatchi Advertising has merged its London ad agency K Advertising into the agency. K Advertising had 1996 billings of $48m and primarily serviced U.K. clients, although it is the German sports shoe brand Puma's international global soccer agency and has done international work for French telecoms group Alcatel.

K Advertising's 34-person team of account handlers and creatives will be integrated into Saatchi & Saatchi Advertising's existing groups. There have been six redundancies.

Hamish Pringle, chairman of K Advertising, becomes vice chairman of marketing director of Saatchi & Saatchi Advertising. He retains has client responsibilities and will take on the role of marketing the Saatchi brand.

Copyright February 1997, Crain Communications Inc.

In this article:
Most Popular