K Advertising's 34-person team of account handlers and creatives will be integrated into Saatchi & Saatchi Advertising's existing groups. There have been six redundancies.
Hamish Pringle, chairman of K Advertising, becomes vice chairman of marketing director of Saatchi & Saatchi Advertising. He retains has client responsibilities and will take on the role of marketing the Saatchi brand.
Copyright February 1997, Crain Communications Inc.