SAATCHI TO CLOSE 60-PERSON SAN FRANCISCO OFFICE

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(May 29, 2001) -- Publicis Groupe's Saatchi & Saatchi is closing its 60-person San Francisco office. Julie Bauer, a managing partner at Saatchi, New York, said the office, which peaked at $180 million in billings in 1998, would shut its doors Aug. 1.

"We made every effort to keep the office viable, but there just wasn't the business to support it," she said.

The shop's prime remaining client was Procter & Gamble Co., but that work will be returned to the New York office. The closure comes shortly after Saatchi executives denied the office could close (Ad Age, May 21). The closure brings to more than 100 the jobs lost in the Bay Area's ad business over the last two weeks. -- Alice Z. Cuneo

Copyright May 2001, Crain Communications Inc.

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