"We made every effort to keep the office viable, but there just wasn't the business to support it," she said.
The shop's prime remaining client was Procter & Gamble Co., but that work will be returned to the New York office. The closure comes shortly after Saatchi executives denied the office could close (Ad Age, May 21). The closure brings to more than 100 the jobs lost in the Bay Area's ad business over the last two weeks. -- Alice Z. Cuneo
Copyright May 2001, Crain Communications Inc.