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Saatchi exits review for SEAT's $150 mil acc't

Published on .

Saatchi & Saatchi Advertising Worldwide has pulled out of the pitch for the $150 million European account for Volkswagen-owned SEAT cars, now split between Wilkens International, the former Ayer Europe network; and Barcelona agency Casadevall Pedreno & PRG. Saatchi has a possible conflict with Toyota Motor Corp.

Copyright September 1997, Crain Communications Inc.

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