GM's German subsidiary Adam Opel is thought to favor Saatchi & Saatchi, Frankfurt, which has made some impressive performances in some recent car account pitches. In April, it nearly beat DDB Needham Worldwide for the Volkswagen account in Germany, Europe's largest car market. Volkswagen later asked Saatchi & Saatchi to pitch the European advertising account for its Spanish car subsidiary SEAT, but the German agency decided to remove itself from the review.
In addition to McCann, Lowe and Saatchi, London agency Rainey Kelly Campbell Roalfe is also pitching for the Astra account.
Copyright November 1997, Crain Communications Inc.