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Saatchi gets global duties for P&G's Ariel

Published on .

Procter & Gamble Co. will shift its Ariel laundry detergent account in Latin America from D'Arcy Masius Benton & Bowles, Sao Paulo and Mexico City, to Saatchi & Saatchi, San Juan, effective Jan. 1. That gives the agency global responsibility for P&G's premium Tide and Ariel laundry detergent brands.

Copyright July 2000, Crain Communications Inc.

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