SAATCHI HIRES MOSS FOR CRUCIAL P&G ACC'T;EX-CAMPBELL EXEC HELPS BOLSTER N.Y. MANAGEMENT

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Saatchi & Saatchi Advertising, New York, named Gary Moss, former Campbell Soup Co. VP-global advertising, as exec VP-worldwide account director on its key Procter & Gamble Co. account.

The move is the second job change for the high-profile Mr. Moss this year. He left Campbell in late January and soon after joined Television Production Partners as president of its TPP Communications arm.

For Saatchi, the hiring is the second major addition to New York-based management this year. Mr. Moss will report to John Fitzgerald, who joined in January as Saatchi's worldwide president-chief operating officer, reporting to Chairman-CEO Ed Wax.

SEELERT'S TOP PRIORITY

The top-level hires fulfill an objective set by Bob Seelert last summer when he became CEO of Saatchi's London-based holding company, Cordiant. At the time, he made recruiting strong management a top priority.

Mr. Moss, 47, brings client and agency experience to Saatchi. Prior to working at Campbell, he led worldwide marketing at Polaroid Corp. Before that, he spent 14 years at J. Walter Thompson Co., New York.

"We were looking for someone who had a broad background and who understands the issues facing multinationals today," Mr. Fitzgerald said.

Saatchi's worldwide P&G billings last year exceeded $200 million. In the U.S., it handles the company's Tide detergent.

"The chance to join a global agency with the high creative standards and expectations of Saatchi & Saatchi Advertising and to work closely with what is arguably one of the most successful and powerful marketing companies in the world, P&G, was an opportunity I could not refuse," Mr. Moss said.

As worldwide director on P&G, Mr. Moss fills a new position. Dick O'Brien, vice chairman-director of worldwide client services, had been overseeing the account but was stretched too thin by that and other duties, Mr. Fitzgerald said. Three regional P&G account directors will report to Mr. Moss, including Marie McNeely in the U.S.

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