Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Saatchi gets more from Kodak

Published on .

Following its global ad consolidation with New York agencies Ogilvy & Mather and J. Walter Thompson Co., Eastman Kodak Co. has named Saatchi & Saatchi Business Communications, New York and Rochester, N.Y., global agency of record for its professional and printing business marketing communications. Saatchi already has much of Kodak's business advertising in the U.S. and overseas, but this is its first global branding assignment. Total billings, for advertising and other forms of communication, are in the $50 million to $70 million range, with more than half of that being new to Saatchi.

Most Popular
In this article: