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Saatchi gets more from Kodak

Published on .

Following its global ad consolidation with New York agencies Ogilvy & Mather and J. Walter Thompson Co., Eastman Kodak Co. has named Saatchi & Saatchi Business Communications, New York and Rochester, N.Y., global agency of record for its professional and printing business marketing communications. Saatchi already has much of Kodak's business advertising in the U.S. and overseas, but this is its first global branding assignment. Total billings, for advertising and other forms of communication, are in the $50 million to $70 million range, with more than half of that being new to Saatchi.

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