Saatchi to launch interactive-focused marketing company

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Saatchi & Saatchi Advertising is creating a marketing services holding company with the working name Saatchi Vision Co., Advertising Age has learned. The New York-based company, will have approximately 40 staffers and will include a major independent interactive unit tentatively called Darwin Digital. That unit will be led by Coby O'Brien, currently senior VP of Saatchi & Saatchi Interactive. Last week, Mr. O'Brien had earmarked a total of 20 staffers, both from within and outside the agency, to work in the group.

For more on this story, see the full article in INTERACTIVE.

Copyright May 1997, Crain Communications Inc.

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