Saatchi beat fellow U.K. agencies Rainey Kelly Campbell Roalfe, Magic Hat and Leagas Shafron Davis to the business.
"Our choice of Saatchi & Saatchi was driven by both their creative and international resource," says Virgin Clothing Company's International Marketing Director Lesley Angus. "We expect to grow our international business very quickly, so the ability to deliver on a global basis is essential."
U.K. design consultancy IDL has also been appointed, following a pitch against Marketplace.
Copyright March 1997, Crain Communications Inc.