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Saatchi leverages brand in renamed Rumrill

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Saatchi & Saatchi Business Communications is the new name of Rumrill-Hoyt, Rochester, N.Y., effective Dec. 11, Business Marketing reports. Rumrill CEO Tim Cronin, who keeps the title, said the change "leverages the equity of the Saatchi brand for the first time in the global business-to-business market." The network, with offices in the U.S., Europe and Asia, is positioned to help U.S.-based companies globalize their brands.

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