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Saatchi gets Lloyds online bank

Published on .

U.K. banking giant Lloyds TSB awarded Saatchi & Saatchi, London, the $37.5 million European launch of its stand-alone Internet bank. Saatchi already handles the main bank's $45 million corporate account. The first phase of the campaign will focus on the U.K. and Spain this year, and France, Germany and Italy in 2001. In Spain, Saatchi is working with Madrid agency Ruiz Nicoli.

Copyright July 2000, Crain Communications Inc.

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