Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

LONDON-Derrick Southon, chairman of Zenith Media, Saatchi & Saatchi Worldwide's centralized U.K. media buying organization, and ceo of Zenith Europe, has been sent to the U.S. for three months to review the group's agency media departments.

Despite U.S. agency opposition, Saatchi has long been interested in centralizing media buying in this country, one option Mr. Southon will study.

Saatchi is also concerned about losses of media buying assignments from M&M/Mars and Miller Brewing Co. at Backer Spielvogel Bates Worldwide, New York.

Most Popular
In this article: