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SAATCHI MEDIA GURU HEADS TO U.S.

Published on .

LONDON-Derrick Southon, chairman of Zenith Media, Saatchi & Saatchi Worldwide's centralized U.K. media buying organization, and ceo of Zenith Europe, has been sent to the U.S. for three months to review the group's agency media departments.

Despite U.S. agency opposition, Saatchi has long been interested in centralizing media buying in this country, one option Mr. Southon will study.

Saatchi is also concerned about losses of media buying assignments from M&M/Mars and Miller Brewing Co. at Backer Spielvogel Bates Worldwide, New York.

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