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Saatchi promotes Brazilian online bookstore

Published on .

RIO DE JANEIRO--F/Nazca Saatchi & Saatchi's interactive division and programming company Ikeda Internet have relaunched Booknet, a local interactive bookstore. Recently acquired by Brazilian group TBL Participacoes, the Booknet Web site now features more options for book and culture lovers and a brand new look. One of the new sections discloses what famous people are reading and their opinions on products. The "On the Press" section presents what books local newspapers recommend.

Copyright August 1999, Crain Communications Inc.

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