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Saatchi rejects satanic text claims in Toyota Verso ad

Published on .

PARIS--Saatchi & Saatchi, Paris has refuted allegations in France that itsTV spot for Toyota's Yaris Verso car, contains any subliminal satanicimages or text.

Earlier, French daily Le Parisien published claims that the 30-second spot, if seen in slow motion, evoked Satanic images and texts.

Saatchi's response was to bring together a panel of 11 people representingadvertisers, the government and religious, family and anti-sectorganizations, to comb the 750 frames in the spot. Following the session,the agency concluded that the ad did not contain subliminal images.

The offending commercial shown exclusively in France since Nov. 29,features a husband jumping out of bed and into his car to meet his pregnant wife at a hospital maternity ward.

Toyota is Saatchi's second biggest international client after Procter &Gamble Co.

Copyright December 1999, Crain Communications Inc.

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