Earlier, French daily Le Parisien published claims that the 30-second spot, if seen in slow motion, evoked Satanic images and texts.
Saatchi's response was to bring together a panel of 11 people representingadvertisers, the government and religious, family and anti-sectorganizations, to comb the 750 frames in the spot. Following the session,the agency concluded that the ad did not contain subliminal images.
The offending commercial shown exclusively in France since Nov. 29,features a husband jumping out of bed and into his car to meet his pregnant wife at a hospital maternity ward.
Toyota is Saatchi's second biggest international client after Procter &Gamble Co.
Copyright December 1999, Crain Communications Inc.