Was Creative Lead on $700 Million Toyota Account

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LAS VEGAS ( -- Steve Rabosky, former chief creative officer at Saatchi & Saatchi, Torrance, and creative leader on the office's $700 million Toyota Motor Co. account, has joined Dailey & Associates, Los Angeles, as president-chief creative officer.
The Los Angeles-based Daily & Associates is a $400 million-a-year advertising agency.

“We’ve got the next chapter in the company’s evolution,” said Brian Morris, CEO of Dailey, a $400 million agency. He said Mr. Rabosky will serve as his partner and eventually will fill the shoes of Chairman Cliff Einstein.

Five years at Saatchi
While at Saatchi, Mr. Rabosky developed Toyota's “Moving Forward” campaign. But in October 2005 during a creative revamping, he left the Publicis Groupe agency. During his five years at the agency, Toyota also stepped up its creative output, winning a 2004 Gold Lion at Cannes for a spot about a disgruntled woman who threw her ex-boyfriend's Tacoma truck off a cliff.

Mr. Rabosky also worked at Omnicom Group's TBWA/Chiat/Day and Ammirati Puris Lintas in London and New York. He also was a founder of the Los Angeles office of the Leap Partnership.

Dailey’s chief creative officer, Mike Folino, left the agency in June and subsequently joined Omnicom's DDB Worldwide, Chicago, as creative director. Mr. Rabosky, however, will have a larger role at the shop with the additional title of president.

Dailey, part of Interpublic Group of Cos., has accounts including Safeway, Southern California Ford dealers, Honda Motorcycles, ConocoPhillips, Dole Foods, Nestle and Princess Cruises.

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