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Saatchi & Saatchi create Latin American media department

Published on .

MIAMI -- Nazca Saatchi & Saatchi, the Latin American network for Saatchi & Saatchi Worldwide, has hired Geesji Viguie to establish a pan-regional media department for Latin America based in the agency's Miami office.

As regional media director, Ms. Viguie will develop Nazca's regional media systems and will be responsible for the agency's media negotiations for pan-regional buys in Latin America.

Cynthia McFarlane, regional account director for Nazca Saatchi & Saatchi, says of the appointment: "By centralizing our pan-regional media operations for Latin America here in Miami, we will be able to increase the efficiency of the strategic media services we provide our clients." Ms. Viguie has spent the last three years as Young & Rubicam regional media manager for Latin America.

Copyright January 1998, Crain Communications Inc.

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