American Express Travel Related Services Co. signed a multiyear deal with the National Basketball Association today to become the league's official charge and credit card sponsor. Terms were undisclosed. The deal includes commitment to purchase media time during NBA programming on NBC, Turner Network Television and TBS Superstation. AmEx recently was outbid and lost its National Football League sponsorship to Visa USA. Both AmEx and Visa have been talking with the NBA for some time about becoming a sponsor. While the league previously did not have a credit card sponsor, it had an ongoing marketing relationship with Visa.
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