Saatchi & Saatchi soaks up $20m Schweppes Europe

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LONDON -- Saatchi & Saatchi, recent loser of Cadbury-Schweppes' $12m Dr Pepper U. K. business, has picked up the $20m pan-European account for Schweppes Europe, the company's soft drink arm.The loser this time around is the DDB Network.

The win - which follows a six agency review - includes all products which bear the Schweppes name in Europe. The mainstay of the range are mixers such as bitter lemon and tonic and soda waters. A "major" campaign will kick off next year. "The Schweppes brand is incredibly important to our business and Saatchi & Saatchi has demonstrated its creative strength to build the brand across Europe," says Dominic Lowe, vice president marketing for Schweppes Europe.

Saatchi & Saatchi already handles other Schweppes brands including "new-age" drink Oasis, the Sunkist orange carbonate and Malvern water.

Copyright October 1996, Crain Communications Inc.

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