"Saatchi's work did test better in each of the markets we looked at. However, our decision was not made solely on the standard of the work. We were impressed with the people --their integrity, passion and enthusiasm,' says Rajiv Kapoor, executive vice president of marketing and sales at Visa International. The pitch was led from Saatchi & Saatchi Singapore.
Saatchi & Saatchi already handles Visa International in the European Union, central and eastern Europe, Africa and the Middle East.
Copyright October 1997, Crain Communications Inc.