Saatchi scoops $15 million Pet's Pyjamas European account

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LONDON--Saatchi & Saatchi has won the $24 million European business for Pet's Pyjamas, the home-shopping company for animal lovers offering a range of pet supplies from clothes and food to insurance.

Saatchi's brief is to promote the company's Internet portal site (PetsPyjamas.com), its mail-order catalogue business and its interactive TV across the U.K., France and Germany, says Saatchi European Chairman Derek Bowden.

Pet's Pyjamas founder and Managing Director Charles Fallon says: "The business has moved quickly from start-up to market benchmark, and I am confident the team at Saatchi can keep up with us as we continue to evolve."

Copyright December 1999, Crain Communications Inc.

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