Gateway, San Diego, tapped M&C Saatchi to handle its estimated $15 million advertising account for the Asia-Pacific region. Incumbent Interpublic Group of Cos.' McCann-Erickson Worldwide participated in the pitch for the direct marketer of PCs. Gateway recently fired McCann and is believed to be close to signing Publicis' Fallon
, Minneapolis and New York. Gateway's Asia-Pacific media business will be handled by Carat
Asia-Pacific, Saatchi's media arm.
Copyright February 2001, Crain Communications Inc.