Goulborn will be responsible for a team of 40, made up of the agency's Media and Integration departments and Saatchi & Saatchi Vision, a consultancy dedicated to innovation and new media which launched last year.
"Advertisers have increasingly been demanding genuinely integrated communications solutions and Saatchi & Saatchi has been listening. My career to date has been focused on finding and executing the most efficient and effective message delivery systems for advertisers. At Saatchi & Saatchi, I will simply be extending this through the line," Goulborn says.
Copyright March 1997, Crain Communications Inc.