In the article, Sabre CEO Michael Durham was quoted as saying, "Think about how much companies would pay for [the names of] people who have reservations to go to specific places at specific dates and times."
In a July 8 statement Sabre said, "We do not sell passenger names or other private information to third parties without the consent of the passenger, and have no intention of doing so in the future."
Commenting on the article, Direct Marketing Association Senior VP Connie Heatley said, "[Sabre's] systems and whole way of doing things is very privacy focused. ... It would be organizational suicide to do something without consumers being made aware [of personal data collection] and giving consumers an opportunity to opt out."
Copyright July 1998, Crain Communications Inc.