×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Safeway's media account to JWT

Published on .

afeway will move its spot TV and radio planning and buying account to J. Walter Thompson USA, Detroit, effective Jan. 1. Western Initiative Media Worldwide, West Hollywood, and McCann-Erickson, San Francisco, previously handled. Print remains in-house; Dailey & Associates, Los Angeles, retains creative. Safeway spent $27 million on measured media last year.

Copyright October 1999, Crain Communications Inc.

In this article:
Most Popular