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Safeway's media account to JWT

Published on .

afeway will move its spot TV and radio planning and buying account to J. Walter Thompson USA, Detroit, effective Jan. 1. Western Initiative Media Worldwide, West Hollywood, and McCann-Erickson, San Francisco, previously handled. Print remains in-house; Dailey & Associates, Los Angeles, retains creative. Safeway spent $27 million on measured media last year.

Copyright October 1999, Crain Communications Inc.

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