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Salads join McD's Deluxe line

Published on .

McDonald's has added salads to its Deluxe line of adult-targeted products. The Grilled Chicken Salad Deluxe bowed last week in McDonald's stores, featuring a mixture of radicchio, romaine and iceberg lettuce, shredded carrots and a new line of dressings. The salad supplants the existing Chef's Salad on McDonald's menus. Unlike the Arch Deluxe burger, which rolled last May with $200 million worth or marketing fanfare, the new salad line is not slated for specific ad support.

Copyright December 1996, Crain Communications Inc.

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