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Advertising is one of the modern mechanisms of communication; it effectively promotes economic growth and stimulates development and opportunities for the people. Its contribution to technology and creativity of the modern culture constitutes one of its undeniable contributions. In Mexico, advertising executives are dynamic professionals whose efforts and abilities are well known. ... Advertising is synonymous with freedom, and the change in Mexico is maintained in freedom. And freedom is what makes advertising possible and necessary ...

I'd like to welcome you all to Mexico and let you know that your presence in Cancun is welcome. Welcome because advertising is a driving force which opens opportunities, promotes investment, creates jobs and regional development. We consider advertising an essential activity ...

-Excerpts of remarks by Mexico's President Carlos Salinas de Gortari welcoming delegates to the 34th World Advertising Congress of the International Advertising Association in Cancun, Mexico, on May 16, 1994

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