Salomon appointed Leagas Delaney's London and San Francisco offices to jointly develop a global brand strategy for the French sports company. Leagas' assignment is to develop Salomon, part of the Adidas Salomon Group, into a multi-specialist brand as it seeks to enter new international markets, develop its product lines and expand its existing corporate theme, "Freedom. Action. Sports.'' Leagas' London office will be responsible for account handling and planning, while the San Francisco office will develop creative work.
Copyright February 2000, Crain Communications Inc.