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Salon.com launches first $4 million campaign

Published on .

Salon.com, an online magazine, launched a $4 million national TV advertising campaign, airing on the four major networks and cable. The 10-week campaign is from Odiorne Wilde Narraway & Partners, San Francisco. The TV spots follow print and radio advertising that launched earlier in the year.

Copyright September 1999, Crain Communications Inc.

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