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Salons to air Hearst TV show

Published on .

Hearst Magazines, New York, will launch HearstSalon TV, a 30-minute news and feature video magazine program in approximately 3,000 upscale beauty salons this spring. Hearst titles Cosmopolitan, Harper's Bazaar, Marie Claire and Redbook will provide the content. Participating sponsors for the first show include Redken, Matrix, Avon, Maybelline and Liz Claiborne.

Copyright March 1998, Crain Communications Inc.

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