Hearst Magazines, New York, will launch HearstSalon TV, a 30-minute news and feature video magazine program in approximately 3,000 upscale beauty salons this spring. Hearst titles Cosmopolitan
, Harper's Bazaar
, Marie Claire
will provide the content. Participating sponsors for the first show include Redken, Matrix, Avon, Maybelline and Liz Claiborne.
Copyright March 1998, Crain Communications Inc.