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SAM ADAMS LIGHT GETS NEW ENGLAND ROLLOUT

Big Chair to Handle Campaign

By Published on .

BOSTON (AdAge.com) -- Boston Beer Co., marketer of Samuel Adams Boston Lager, will roll Sam Adams Light across New England this month.

The 128-calorie

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brew had been tested in Rhode Island and Maine as well as parts of Ohio and California.

Light beers are the primary growth agent for the category.

Advertising will follow from Big Chair Productions, New York, which began handling the flagship beer late last year.

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