Sam Goody is breaking a holiday campaign today for its Web site, samgoody.com, through Empower Media Marketing, Cincinnati. Empower worked with Sam Goody's parent Musicland Stores Corp.'s in-house ad department on the integrated push that includes network, local and Internet radio spots as well as a network Cable TV spot. On pure-play Internet radio sites like discjockey.com, radiomoi.com and Latin music site morfeo.com, samgoody.com is sponsoring the "buy it" button, enabling listeners to click on the button when they hear Sam Goody's streaming audio spot and be connected directly to samgoody.com. On terrestrial radio, Sam Goody is running spots on network radio on the Westwood One Network as well as on local radio stations in key markets such as Baltimore, New York and Seattle. Sam Goody is also running several promotions through Westwood One. The mulitmedia effort also features a TV spot running on Comedy Central's "U.S. Comedy Arts Festival" and "South Park."
Copyright December 2000, Crain Communications Inc.