×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Samsonite into Asia

Published on .

Samsonite Corp. will push into Asian markets this year through an agreement with Shanghai-based C.G. Petrochemical. The venture will call for a combined investment of $20 million over the next five years to launch the manufacture and distribution of Samsonite products under the Chia Tai-Samsonite brand.

Rookie signs deal
Stephon Marbury, Georgia Tech basketball star who recently announced he would turn professional, has signed an endorsement deal with First Down, a subsidiary of Turbo Sportswear, Perth Amboy, N.J., which markets outerwear, sportswear and jeanswear. Mr. Marbury will endorse outerwear. Damian Bisch & Partners, New York, will handle the First Down advertising.

In this article:
Most Popular