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Samsonite opens review in Europe

Published on .

Samsonite Corp. is reviewing its European account, now at Grey Advertising, and the review could eventually extend to the U.S., where Leo Burnett USA has the less than $10 million account. J. Walter Thompson Co., New York, and Burnett, Chicago, are among the contenders, said executives familiar with the review. Grey is not believed to be participating.

Copyright December 1996, Crain Communications Inc.

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