SAMSUNG CLARIFIES WPP ACCOUNT WIN

Has $200 Million Portion of $400 Million Account

By Published on .

NEW YORK (AdAge.com) -- In an e-mail interview on the subject of its global ad review, Samsung this morning said WPP has been awarded the company's global brand marketing work that is worth an estimated $200 million of the $400 million total for non-Olympic work.

Unknown at the moment is how much of the

Related Story:
WPP WINS SAMSUNG AD ACCOUNT
Global Work Was in Review for Nine Months
remaining $200 million WPP or its competitors may ultimately get, as well as which agency or holding company will be selected to provide the advertising that supports Samsung's Olympics promotions. Samsung will be one of the main sponsors of the 2006 Winter Olympics and the 2008 Games. During Olympic years, Samsung's budget goes as high as $700 million.

The award to WPP "covers Samsung's global brand marketing work ... estimated to be roughly $200 million per year," said Mac Jeffery, senior vice president and global public relations director at Samsung's in-house agency, Cheil Communications. "This does not include product advertising or country-specific advertising."

WPP agency executives said Samsung has indicated that WPP agencies will handle most of the local and regional work that makes up at least half the account. However, other executives familiar with the situation said the other contender, Publicis Groupe, and incumbent Foote Cone & Belding, part of Interpublic Groupe of Cos., could end up with some of the local and regional business.

In this article:
Most Popular