Unknown at the moment is how much of the
The award to WPP "covers Samsung's global brand marketing work ... estimated to be roughly $200 million per year," said Mac Jeffery, senior vice president and global public relations director at Samsung's in-house agency, Cheil Communications. "This does not include product advertising or country-specific advertising."
WPP agency executives said Samsung has indicated that WPP agencies will handle most of the local and regional work that makes up at least half the account. However, other executives familiar with the situation said the other contender, Publicis Groupe, and incumbent Foote Cone & Belding, part of Interpublic Groupe of Cos., could end up with some of the local and regional business.