Employment site HotJobs.com Jan. 10 breaks three :15 commercials starring the voice of actor Samuel L. Jackson as the voice of its new mascot, a six-foot plexiglass hand character based the computer symbol. Tagged the "The Hottest Hand on Web,'' the teaser spots are part a $20 million ad campaign, culminating with two 30-second Super Bowl commercials. McCann-Erickson Worldwide, Troy, Mich., created the ad campaign, which includes online, radio, outdoor and newspaper ads, which broke Dec. 12. HotJobs.com had been in talks with actor Joe Pesci to supply the voice of the hand.
Copyright January 2000, Crain Communications Inc.