SAN FRANCISCO AD CLUB TO CLOSE

98-Year-Old Organization a Victim of Downturn

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SAN FRANCISCO (AdAge.com) -- The San Francisco Advertising Club, which would have celebrated its 100th anniversary in 2003, is closing its doors.

"It's a sign of the times," said Jim McGill, president of the Corsi Agency, San Francisco, and a former club president. He said numerous San Francisco agencies, hard hit by the dot com-bust and economic downturn, had failed to renew memberships, while attendance

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at the club's annual fundraiser, the San Francisco Show, dropped as expenses increased.

Archives go to art college
Mr. McGill said the club's archives will be housed at the Academy of Art College and some effort will be made to maintain the club's web site so it may continue as a virtual community. Efforts also will be made to continue the club's training programs, he said.

At the same time, San Francisco ad agencies also will lose another community asset as the American Advertising Federation closes its San Francisco office and transfers duties to Los Angeles.

The San Francisco Ad Club's annual San Francisco Show, with its Cable Car Awards for advertising creativity, had nurtured the city's ad renaissance in the 80's and 90's.

Mr. McGill said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners, is working to develop a new showcase for the city's creative, probably one without a competition and with more of a museum-like showcasing of the community's work. The new show is likely to not be affiliated with the AAF's Addy awards, he said.

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