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IAA West Sponsors Event Without Judges or Winners

By Published on .

SAN FRANCISCO (AdAge.com) -- San Francisco advertising agencies will have a creative show this year after all.

The city's ad club, one of the oldest in the nation, closed earlier this year after 98 years, taking with it

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one of the nation's premier creative contests.

No judging
The new show, being called "The Best of San Francisco," will be sponsored in part by the International Advertising Association West. Unlike previous events, the work will not be judged. Instead, agencies paying a fee to participate will have the opportunity to show off their work.

"We are hoping we will get every agency in the bay area," said Ian Beavis, president of the San Francisco IAA West chapter who also is president and CEO of the San Francisco and Seattle offices of Interpublic Group of Cos.' Foote, Cone & Belding. The show will be held Sept. 18 at the agency's offices.

Previous protests
The San Francisco Advertising Club folded after running up expenses connected with previous creative shows, often held at the city's swankier venues. The contest also drew protests from some smaller shops after being dominated by Omnicom Group's Goodby, Silverstein & Partners for 13 consecutive years.

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