Santa a big hit on AOL

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Greenhouse Studios reported that through December 25th, Santa's Home Page on America Online had received more than 1 million page views with an estimated 75,000 page views per day. The Santa's Home Page form for writing to Santa Claus #174;MDNM1received more than 85,000 entries alone. The "Tour of Toys" feature, which was sponsored by JC Penney, received more than 200,000 page views during the season. The area also featured the option to create a "Wish List of Toys" that could be sent directly to Santa Claus. Through a new AOL feature, the service automatically sent a copy of the child's e-mail to the master AOL account, allowing parents to see what their children were asking for this Christmas.

Copyright December 1996, Crain Communications Inc.

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