Santa.com axes Murder Inc.

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Santa.com terminated Odiorne Wilde Narraway & Partners, San Francisco, and Odiorne Web division Murder Inc. because of misgivings about the Web arm's name. Odiorne declined a request by Santa to come up with a new name for Murder Inc., prompting the site to pull its $3 million account.

Copyright July 1999, Crain Communications Inc.

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