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Sara Lee readies Looney Tunes cakes

Published on .

Sara Lee Bakery, having inked a deal with Warner Bros. making the studio the exclusive worldwide sponsor of branded baked goods, this fall will introduce Sara Lee-branded, Looney Tunes-themed party cakes in supermarket bakeries. The marketer also will introduce a line of kids-themed bagels under a Looney Tunes brand name.

Copyright June 1997, Crain Communications Inc.

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