Sara Lee renames business units

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Sara Lee Corp. Chicago, renamed three of its major business units to "more clearly reflect their key product lines and strategies." Its Packaged Meats & Bakery unit becomes Sara Lee Foods; its Coffee & Grocery unit becomes Coffee & Tea; and its Personal Products unit becomes the Branded Apparel unit. The Household & Body Care line of business keeps its current name, and Sara Lee Foodservice (previously part of Packaged Meats and Bakery) becomes a fifth business segment. No management shifts are involved in the changes. Sara Lee's leading brands include Sara Lee, Douwe Egberts, Hillshire Farm, Hanes, Coach and Playtex.

Copyright August 1998, Crain Communications Inc.

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