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"Life is all about choices"-for example, "love vs. lust (r.)," "blonde vs. redhead"-Procter & Gamble Co. tells us in a :30 for its new VS Sassoon products, part of P&G's revamp of the Vidal Sassoon haircare line. Leo Burnett/Connaghan & May, North Sydney, Australia, created the commercial, which breaks internationally Aug. 1. Director Rebecca Blake of Flying Tiger Films, New York, used a movie projector to splash images across the torsos of models as she
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