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Satellite premiere

Published on .

Miramax Studios will premier its new film "Swingers" on Wednesday through a joint promotion with Network Event Theater (NET) and Swing magazine, in an effort to reach its 18-to-25-year-old target. NET will beam the film to its satellite-linked interactive network of college theaters. Via NET, programs can be distributed simultaneously to all NET campus theaters, can target key markets and cities and include an interactive element, allowing for real-time feedback and discussions.

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