SATELLITE RADIO SIGNS UP ANOTHER AUTOMAKER

Rivals Sirius and XM Eye Driving Public As Key to Success

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CHICAGO (AdAge.com) -- Two rival satellite radio companies continue their efforts to capture more of the driving public.

Sirius Satellite Radio today said it has signed an deal with Nissan's Infiniti 2003 FX45 premium crossover sport utility vehicle, with more models to follow. Infiniti already offers XM on select models.

Sirius and its rival XM Satellite

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Radio Holdings recently announced separate deals with Audi to offer their subscription satellite radio services as an option on the automaker's 2004 model-year lineup, which will include the A4, A6, S4 and Quattro models.

XM already has an exclusive deal with the General Motors Corp., which is an investor in the satellite service, to offer XM in 44 of its most popular models by year's end, including Buick and Cadillac.

Meanwhile, Sirius has partnerships with DaimlerChrysler, Ford Motor Co. and BMW North America.

XM radio, which launched nationwide in fall 2001, recently hit the half-million subscriber mark, while Sirius, which launched in summer 2002, places its total 2002 subscribers at 30,000. A Sirius spokeswoman said the company expects to sign another 300,000 by year's end.

XM offers 70 digital-quality music channels (35 commercial-free) and 31 channels of entertainment and sports programming for $9.99 a month. Sirius offers 60 digital music channels with no commercials, along with 40 talk and sports channels for $12.95 a month.

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