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Is Satellite Radio Sinking Into Lower Orbit?

A Closer Look at a Troubled Business

By Published on .

NEW YORK (AdAge.com) -- Is the whole business of satellite radio sinking into a lower, lesser orbit in the new media universe? Media reporter Andrew Hampp takes a look beyond the Sirius/XM merger debate at the problems that are hobbling the radio-from-outer-space industry.

For one thing, neither Sirius or XM have been able to establish a credible system of audience metrics as required by most large-scale media buyers. And for another, the auto-buying public has not shown wild enthusiasm for satellite radio even when receiver units have been included in several years of new models by major automakers.
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