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Saturn ads to put brand behind dealers' used cars

Published on .

Saturn Corp. will begin efforts to brand its dealers' used-car business with a national print campaign breaking Feb. 12 in USA Today. The ad is headlined,"They treated me like I was buying a Saturn or something," from Hal Riney & Partners, San Francisco. Saturn also is studying how to give consumers access to dealers' used-car inventory through Saturn's World Wide Web site, said John Orth, director of consumer marketing.

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