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New Saturn campaign marked by 5-min. spots

Published on .

Saturn Corp. is breaking a yearlong campaign this week that will feature 5-minute spots. Rather than Saturn cars, the spots show the building of Kids' Kingdoms -- the Saturn dealers' project to refurbish playgrounds. Five cable networks will air most of the short infomercials in prime time: Comedy Central, f/X, E! Entertainment Television, Discovery Channel and Learning Channel. Hal Riney & Partners, San Francisco, created and placed the spots.

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