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Published on .

Footage from Saturn Corp.'s June 23-26 Homecoming makes up a new commercial from Hal Riney & Partners, San Francisco, running in 30- and 60-second versions. The festival of entertainment and plant tours in Spring Hill, Tenn., drew 38,000 Saturn owners and family members, and another 6,000 townspeople. The General Motors Corp. subsidiary isn't likely to repeat the event for at least a few years because of the tremendous amount of work involved, said Steve Shannon, director-consumer marketing. But Mr. Shannon said the Homecoming was a great success because of the relationship-building with owners and the team-building spirit fostered by 1,000 company volunteers who worked on the event.
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