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Saturn to promote leasing:

Published on .

General Motors' Saturn Corp. is expected to announce Jan. 16 an estimated $5 million national TV and print campaign to promote leasing; leasing now accounts for less than 15% of Saturn's annual unit sales. Saturn said it won't subsidize lease prices to compete with those offered by more aggressive Japanese brands; Saturn leases are under $200 monthly, unless buyers add costly options. Hal Riney & Partners, San Francisco, handles.

Copyright January 1997, Crain Communications Inc.

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