Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Saturn sets Japan debut

Published on .

Saturn Corp. announced today it will sell right-hand drive cars at 14 outlets in Japan beginning next April. Saturn Japan said it has nearly 100 retailer candidates. "We have studied the Japanese market carefully and our product was developed to meet the needs of this market," said Donald W. Hudler, president of Saturn, at a press conference in Tokyo. "We are entering this market with a ten-year business plan and we intend to be a long term competitor in this market."

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: